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Home advantage
01 December 2002
Marubeni is moving towards becoming a largely Asian, rather than a global, power player. But India and Indonesia provide awkward reminders of past policies. Dominic Jones talks finance and focus with Kenji Natori, head of its overseas power project department.
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With 131 offices in 71 countries, Marubeni, the diversified trading company, boasts of being one of Japan's most internationally oriented companies. But global though the company is and will remain, in the power sector, industry players can expect to see an important shift in Marubeni's geographic focus over the next five years.
?We are involved in projects all over the world but we do consider our base to be Asia and the Asia-Pacific and this is the region we will increasingly focus on going forward,? says Kenji Natori, head of Marubeni's Overseas Power Project Department. Marubeni Power's shifting focus will not just mean chasing more Asian deals but an overhaul of the company's internal organization and a shift of manpower and resources.
Therefore, whereas in the past overseas projects were simply assessed on a first come, first serve basis, Natori says that greater priority will be given to Asian opportunities....
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